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From a game with friends, to a nine-million dollar phenomenon.
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Many thanks to Yancey Strickler, Elan Lee, and TED for this interview we recorded at TED 2017.
Exploding kittens started of as a card game of Russian roulette with a hint of Old Maid between a group of friends. It turned into a national phenomena with the help of a crowd—a crowd that was built from folks on Kickstarter. But with incredible rewards of crowdfunding, there can be costly risks as well to putting out valuable ideas of products to the world before they actually get made.
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