The challenge of indifference in business and in life | Cassandra Stavrou | TEDxThessaloniki by TEDx Talks   4 years ago

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Cassandra is the founder of Propercorn, a successful, London-based popcorn brand that prides itself on doing things properly. Her speech focuses on the challenge we all face of how to turn indifference into purpose and describes how the lessons she learned from her father guided her towards a successful business, without sacrificing her integrity.

She believes that real conviction in what one is trying to achieve is the key ingredient for success. and that is why she always values attitude over experience when recruiting new members for her team.

She disagrees with the concept of moderation, as it leads to indifference and urges us to give our best both personally and professionally because “What we are, what we do and how we do it makes a difference”.

(Video edited by: Eleni Pnevmatikou)

Cassandra runs a successful company called Propercorn. A London based popcorn brand, who pride themselves on doing things properly. Having always had an entrepreneurial appetite, and determined to create a snack without a tradeoff between taste and health, Cassandra left her job aged 25 to start her own popcorn business. Now three years since its launch, PROPERCORN is available in the UK, France, Ireland, Holland, Belgium and Luxembourg, has 25 employees, and last year made a turnover of almost £6million with an ambition to triple that this year! As well as selling over 2 million packs of their award- winning popcorn every month, Cassandra and PROPERCORN are soon to launch a small clothing line, a foundation and mentor budding entrepreneurs and businesses through their initiative, PROPERCORN Platform. It is the official snack of London fashion week and is widely considered to be one of the fastest growing snack brands in Europe.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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