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A market research company may seem an unusual candidate for changing the world, but that’s exactly what David Sackman’s firm intends to do. His vision: to take virtual reality technology that has been used to help sell more washing powder, and apply it to solve worldwide problems of human behaviour: equality, empowerment, health, psychological well-being and the environment.
David Sackman is the CEO of Lieberman Research Worldwide® (LRW), one of the largest independently owned, custom, market research firms in the world, and the visionary behind AppliedVR®, the Virtual Reality company that has attracted the participation of the world’s leading authorities on the subject.
David honed his market strategy and new product development expertise over 30 years of first-hand experience in a wide-range of product categories, and applies these skills to his numerous entrepreneurial endeavors. David's ultimate goal is to use Virtual Reality to help create positive behavior change to make the world a better place.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx