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Cliff diving is a popular activity among tourists but the thrill can come at a price. In 2015 in the U.S. alone, more than two dozen leaps ended in death. We traveled to Jamaica, a popular spot for the stunt, one American suffered a bloody cut to her nose. IE producer Charlie McLravy was recording in the water when a tourist cut their nose. It hit close to home for McLravy. He nearly lost his life in 2009 after leaping off a bridge near Yosemite, California while on vacation with his family.