The Elephant, The Rider and You: Stef Frenzl at TEDxMontlakeCut by TEDx Talks   6 years ago

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The Elephant, The Rider and You: Creating Behavior Change Strategies That Work.
Stef Frenzl explores the dichotomy of the rational and emotional sides of the human mind. We can develop better, more effective environmental interventions by satisfying both mindsets.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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