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Co-founder Andrea Barthello shares some of the innovative approaches to game design and marketing that have helped toy company ThinkFun translate the brilliant ideas of the craziest mathematicians, engineers, and inventors into award-winning toys that naturally inspire learning, spark creativity, and build 21st century thinking skills through play.
Andrea Barthello, Co-Founder and Chief Operating Officer of ThinkFun Inc., took a dream to change the world through play, and made it a reality.
ThinkFun Inc. is working hard to make sure that STEM is accessible to children in a way that is entertaining and engaging. From engineering toys and coding games to open-ended construction kits, ThinkFun aims to help children develop their STEM and logical thinking skills. In doing so, children can become the creative beings that they are meant to be. With every passing year, Andrea and the company strive to lead the world in creating games that make learning fun. Today, ThinkFun is one of the largest manufacturers of educational puzzles and games in the United States.
Andrea has had a hand in nearly every aspect of the company, from directing sales, marketing, and accounting to mapping the blueprint for its growth. Andrea has overseen the operations and expansion of the company to more than 50 countries and 5,500 retailers worldwide.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx