Open a bakery! | Maria Sirotkina | TEDxIEMadrid by TEDx Talks   3 years ago

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Today days entrepreneurs all over the world are struggling to come up with “the next big thing”. There are facts supporting the success of a different approach, though. While for some it’s still ok to pursue that big project aiming to be the next mass consumed product (or service) impacting millions or even billions of lives, the shocking reality is quite different. In her talk, Maria explains to us the implications, causes and pitfalls of her “best-morning-bread” idea.

IE MBA alumni and a co-founder of Jey STUDY, Russia's leading Educational consulting company, Maria has worked with EdTech startups advised a number of companies on Educational technologies. Maria is currently working on her new global community project for entrepreneurs that goes life in 2016.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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