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Few Westerners have delved deeper into the Japanese consumer's psyche than Bill Hall. Bill began researching the Japanese market in the early 1970s before moving on in the late 1980s to serve as president of two Fortune 500 companies in Japan. Also an economist of note, Bill is one of a small number of eminent Japanese and Australians selected by the governments of Australia and Japan, respectively, to attend the Australia-Japan Conference series. He has been chairman of the Australian & New Zealand Chamber of Commerce in Japan (ANZCCJ) and of the Japan Market Expansion Competition (JMEC), and still serves both organizations. Bill returned to the market research and research-based consulting field in 2001, and currently runs the healthcare and business consulting divisions of Synovate in Japan.
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