Three laws of user experience: Apala Lahiri Chavan at TEDxGolfLinksPark by TEDx Talks   6 years ago

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Apala is an award winning designer (International Audi Design Award) and specializes in the area of Cross Cultural Innovation and Design. Apala has taken on a new role recently in HFI as Chief Oracle and Innovator. Apala and her Contextual Innovation team have helped designers, marketers, product managers, and ethnographers in Fortune 500 companies apply her innovative techniques to develop exciting new concepts and products. She systematically guides the ideation process to uncover subtle patterns in ethnographic and market data to reveal the exciting breakthrough ideas that can drive business and generate more revenue and profit on the one hand, and improve quality of life for users on the other hand. Recently, her focus has been on the emerging markets. She has co-edited a book on this subject, Innovative Solutions: What Designers Need to Know For Today's Emerging Markets.

TEDxGolfLinksPark, March 23rd 2013

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