Customer loyalty programmes... why bother! : Lance Walker at TEDxTeAro by TEDx Talks   6 years ago

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Lance Walker is the CEO of Loyalty NZ, the company that runs New Zealand's largest and most successful coalition loyalty programme, Fly Buys. Lance will be exploring how loyalty programmes have become a very common marketing strategy, with most businesses offering them in one form or another, and most NZ consumers being involved in several. But do they really work, and do they still have a place in the marketing

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